OVERVIEW

Incentive Experiences in Reels & Stories

The vision of a shop is to make it the best place in the world for you to discover and buy products you love, inspired by the people and things you admire. To move towards this, we are expected to embrace and leverage Stories and Reels, as critical distribution channels for serendipitous shopping on Instagram.

Incentives is one of the proven top drivers to attract, acquire, and retain buyers through the shopping journey. I explored how we might introduce incentive experiences in Reels and Stories for both sellers and buyers.

Enabling sellers to easily tag promotions in Reels/Stories can help them effectively activate their existing followers and reach potential new customers. Creating unique incentive experiences for buyers can help them discover best offers and motivate them to shop with trust and delight. By delivering values to both sides, Instagram can become a better marketplace to connect them.

*Below are a few key features that I designed. However, I am not able to show a larger breadth of my work here, please contact me directly if you would like more information regarding this work.*